The origin story of Nootropics Department starts with its two founders being in a similar position to many of our customers right now: two aspiring young guys, trying to gain as much ground over the competition as they possibly can. Since this is a long one, we'll spare you the build up- we found out what nootropics were, were blown away at what we heard they could do, and we went all in.
We tried every nootropic supplement available to us. Any product you can think of- we tried it. We were expecting to get what we paid for. We thought it was going to be like the movie Limitless. But as you could guess... it wasn't. There was no crazy focus, no photographic memory, no lighting fast thoughts, or light bulb moment. The results we were met with were so unbelievably contrary to our expectations that for a second, we actually considered if there was some kind of prank going on. How could it be possible that every single time we feel nothing?- I said to my partner. We weren’t well off either, and these supplements were expensive, but after a handful of disappointments, we decided we were going to double down and keep trying. “There’s gotta be one that works, we just have to pick the right one”, I remember thinking. Well, as you could imagine, since we’re writing this as our own nootropics company, we were wrong. Nothing we tried worked at anything except draining our wallet.
After spending an irresponsible amount of money, and an inconceivable amount of mental energy, we decided to switch our role from customers, to investigators. We were going to find out: was the entire concept of nootropics a giant fantasy? Or was everybody doing something wrong? It became our mission to find out
In 6 months, we went from novice to nerd. Examine.com dominated our search history. We were able to explain the pharmacology behind any compound like you could sing the alphabet. We broke down every single ingredient in every product from every nootropic brand, and studied up. Not only did we read every study out there, and every scientific explanation we could find, but we tested them ourselves.
This is where we reached our turning point- we were long passed the goal of investigation, our new mission became building the perfect formula. What combination of compounds, at exactly what dosage, could be our superhuman fuel? How can we take our new knowledge and leverage it into a perfect formula that nobody else had, and propel us ahead of everybody else? We never imagined we would sell it as a product, the initial lore for us was the idea of having this secret esoteric cheat code that nobody else had figured out, and the logistical advantages it would provide. Every competitor, in both professional settings and hobbies, didn’t have what we had. We could outperform them and get the edge, and they wouldn’t have any idea what was going on, other than them being surpassed. It was like a super power.
But then we had our light bulb moment. How much easier would it have been if we could have just bought this formula in the form of a product, and experienced all these benefits, without having to do countless hours of research, and more trial and error than you could imagine?
SUBJECT TO CHANGE It didn't take long for us to imagine